21/10/2014

How to Design an eBook Layout That Will Blow Your Audience Away!

How to Design an eBook Layout That Will Blow Your Audience Away!

Link to The 2 Create a Website Blog

How to Design an eBook Layout That Will Blow Your Audience Away!

Posted: 20 Oct 2014 08:27 AM PDT

How to Create Amazing EBOOK Layouts With Incredible Ease!

This post will make you think twice about your next ebook design.  Or at least I hope it will.

Don’t we all love documents that are easy to scan, have large fonts and high-quality images?  They’re like music to our overworked brains and eyes.

So if we’re using these strategies on our sites, why aren’t we applying these same design principles to our ebooks?

[shrugs]

To be honest, upgrading my ebook designs has not been on top of my to-do list UNTIL I saw Derek Halpern’s recent post on how to make your content go viral.

I don’t know what program he used to create the layout, but it looked like PowerPoint to me, so I fired up the program and started playing around.

I’m not much of a PowerPoint user (I forgot I even had the software!), but it’s so intuitive that it didn’t take me long before I had something cooking on my desktop…

Sample EBOOK design in Powerpoint

It was actually kind of fun, and I have so many ebook design ideas now.

So I put together this video that shows you how to take your ebook designs to the next level using PowerPoint.

Don’t have PowerPoint?  You can use any presentation software that allows you to save the file as a PDF.  Keynote for Mac is another option.

Enjoy!

WARNING:  It’s soooooooo easy you might become addicted to creating different designs. :)

(Reading this from my old Feedburner email list? Click here to watch!)
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16/10/2014

Can You Give Away Too Much Free Content? Chime In!

Can You Give Away Too Much Free Content? Chime In!

Link to The 2 Create a Website Blog

Can You Give Away Too Much Free Content? Chime In!

Posted: 15 Oct 2014 07:02 AM PDT

Can Too Much Free Content Harm Your Business?

This podcast (here’s the transcript) was inspired by a subscriber who was pretty devastated by the number of unsubscribes she received when she announced her first product to her email list.

After providing so much free content over the years, she simply wasn’t expecting that.

Well, I can’t say I’m surprised that happened.  I don’t know anything about her product, content or her list, but I do know that some people just don’t like selling.

And when you’ve constantly provided free content for a long time, promotion of any kind can be seen as a turn-off to some.

So in this podcast, I’m sharing my two cents on the free strategy and what I’ve observed over the years.

(If you’re reading this from my old Feedburner email list, click here to listen.)

In This Episode…

  • Why I will always provide free content BUT what I will change (New site owners take notes!!)
  • A better way to implement the free-book-in-exchange-for-email-address strategy to maximize results
  • The story of a popular blogger who thought he would get a big monetary payback from his audience because he had given away so much
  • Why some believe you should limit what you provide for free

Show Notes & Resources

I’d love to know what you all think about the free strategy.  Has it worked well for you?  What have you observed?
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02/10/2014

PCMag.com Software Product Guide

Read how Percolate is making the world's biggest companies more social, while saving them millions in annual marketing costs
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Latest Software news, how-tos, editor & user reviews from PCMag.com

Microsoft Windows 10: A Quick Video Tour
10/1/2014 12:00:00 AM

We installed Windows 10 technical preview on a Surface Pro 3. Here are the new interface's highlights.

 

Facebook Apologizes to Drag Queens Over 'Real Name' Rule
10/1/2014 12:00:00 AM

"We owe you a better service and a better experience using Facebook," Chief Product Officer Chris Cox said.

 

No Web Design Experience? Try Microsoft Office Sway
10/1/2014 12:00:00 AM

The new app lets you pull together, format, and showcase your ideas on the Web without any design experience.

 

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PCMag.com Software Product Guide

Learn how real-time web personalization drives better engagement, lead to higher conversions and increase revenue.
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PCMag.com Software Product Guide
Latest Software news, how-tos, editor & user reviews from PCMag.com

Google Triples Chrome Bug Bounties
10/1/2014 12:00:00 AM

Google's increasing the incentives of its bug bounty program for Chrome mainly because these bugs are getting a bit trickier to find.

 

What's New Now: Nein to 9! All Hail Windows 10
10/1/2014 12:00:00 AM

Microsoft is skipping ahead from Windows 8 to 10. How much substance is behind this new name?

 

SNL, GoT Actors Cast in Angry Birds Movie
10/1/2014 12:00:00 AM

The Angry Birds movie has nabbed SNL alums Jason Sudeikis and Maya Rudolph as well as Peter Dinklage.

 

Silicon Valley Heavyweights 'Adopt' San Francisco Schools
10/1/2014 12:00:00 AM

New initiative Circle the Schools encourages organizations to donate books, teach kids to code, and simply volunteer time.

 

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