09/02/2016

6 Quick Fixes That Will Instantly Improve Your Blog

6 Quick Fixes That Will Instantly Improve Your Blog

Link to 2 Create a Website Blog

6 Quick Fixes That Will Instantly Improve Your Blog

Posted: 08 Feb 2016 09:39 AM PST

6 Quick Fixes That Will Instantly Improve Your Blog

Sometimes it’s the smallest changes that make the biggest differences. How many of these practices are you implementing on your blog right now?

Is Your Site Fully Responsive?

Just because you have a responsive theme, doesn’t mean every part of your site is mobile friendly.

Look at the image below…

Image Align

This is an iPhone 6 screenshot from an article on my hair site. This right-aligned image looks great on a desktop, but it looks ugly on a mobile device because of how the text wraps.

And with 70% of my nearly 200,000 visitors per month coming from mobile now, this is something I need to keep tabs on. Unfortunately a lot of my older posts have images aligned like this.

Even though a recent WordPress update promised to make images more responsive, check some of your older pages. You may still find they need adjusting… especially if you’ve aligned them manually in WordPress.

I’ve made a commitment to put images on lines by themselves without alignment — as opposed to left or right-aligning them.

I’m in the process now of auditing my older pages so images look better on mobile browsers.

Don’t forget to check your site on your smartphone from time to time. I’ve unearthed some ugly surprises thanks to large images that are outside of the margin and awkward wrapped text.

If you notice an image that is outside the margin of your site and throwing your entire site out of whack, you can remedy this by removing the width and height parameters in the HTML code.

height and width

Some themes render correctly on their own, but if yours doesn’t, then that’s one way to fix it.

From a page-loading perspective, this could have a tiny impact. However, most people have high-speed Internet access today, so it’s less of an issue.

What The Font?

Do you know the difference between Serif and San Serif fonts?

No worries. I didn’t until about 3 weeks ago.

San Serif fonts don’t have tails on the letters and are actually better for Web browsing. They they look a lot cleaner and will give your site a more modern look.

sanSerif

Image Source: TheRealKatie.net

Many themes and image editors like Canva are now using Sans Serif fonts and keeping up with the font trends. Here are the top 10 Sans Serif fonts.

Speaking of Canva, check out my video below on how to design an image template for your site in only 2 minutes!

It’s amazing how Canva makes a non-designer like me look like I really know a thing or two about design, right?

Gotta love it!

OK…now back to the topic.

If you need fonts for your graphic program or text editor, download them from 1001Fonts.com. I use them all the time to add fonts to my computer for Photoshop use.

You can sort by Sans Serif fonts and view them all at onceThe ones with the green price tag are free for commercial use.

Looking for a different font for WordPress? This tutorial will show you how to add custom fonts to your site.

And if you want to learn how to pair fonts in your images, check this out.

Use Big, Bold High-Res Images

Images help break up your text and they breathe life into your content.

But nothing says “amateur” like a low-res, grainy image!

Ew!

If you need some eye-catching, high-res images, check out Gratisography by Ryan McGuire.

You can use the images for your personal and commercial projects and they are 100% free!

Free Photo From Gratisography

Yes, you read that right. They are free and with no attribution required! See for yourself.

Hurry and download them before Ryan changes his mind! :-)

I love using a nice big lead image to start my posts. These are great for social media, but I also find them incredibly fun to create.

Also play around with font pairing to make your image pop even more.

Write Shorter Sentences and Paragraphs

I want you to notice something.

Isn’t it much easier to read my content when I break the text up like this?

Now read the paragraph below…

As you begin reading this, notice how bad this looks when I don’t break my content up? Don’t laugh. People still write like this. I bet you’re already starting to feel overwhelmed and drained by this looooooooong paragraph. You’re probably still reading, but only because I’m making a point and you may be curious about what I’m going to write next. And if you’re reading this on your smartphone…oh boy… God help you. :-) I know your eyes want to cross, skip around or at least take a break. Long paragraphs are a turn-off to our eyes and minds because the fast-paced, digital world has forced us to desire quick consumption. We like to scan and speed read through articles. So if you’re still writing your paragraphs like this, please stop. Start breaking up your content more. Your readers will thank you and probably read even more of your content.

Are you cross eyed yet?

crosseye

My bad. Just trying to make a point. 😉

Don’t forget: A 4-line paragraph might look fine on a 27″ monitor, but that same paragraph turns into 10 or more lines on a smaller device.

White Space is Your Friend

I remember when website owners were seemingly afraid of white space. Too much of it was perceived as dull and boring.

Now we associated it with professionalism, cleanliness and it’s practically become a design standard.

Today it’s all about larger margins, adequate line spacing and shorter paragraphs. All create white space to make your site easier to scan/read.

Embrace the White Space

Write For Humans. Not Google.

Remember the good ole’ days of article generation software?

For the newcomers out there, you could buy software to churn out keyword-optimized content that would hopefully rank on Google.com.

What about calculating keyword density?

Just think. We actually counted how many times we used a specific phrase we were targeting to help with search engine optimization.

Now that SEO has changed, I spend much less time on keywords and more time ensuring my blog has a casual, consistent tone.

So relax…

Be you!

One thing I love about blogging is it’s much less formal, and gives us a license to write in a more casual format that brings out our personalities.

That’s what makes it fun!

If you don’t enjoy blogging and it seems like a chore, do some exercises to help find your own voice.

26/01/2016

How to Build Traffic in a Crowded Blogosphere – Free Guide



How to Build Traffic in a Crowded Blogosphere – Free Guide

Link to 2 Create a Website Blog

Posted: 25 Jan 2016 10:21 AM PST
How to Get Traffic in a Crowded Blogosphere - Free Guide!
People often perceive traffic building as a one-size-fits-all process that everyone can follow and receive similar results.
Sure, there are basic principles and guidelines you can follow such as…
  • write great content
  • develop social media strategies
  • start a YouTube Channel
But at the end of the day, traffic building is typically a unique journey for every person.
Here’s why…
  1. There are so many different platforms to market your site on
  2. Not every method works as well for every site/niche
  3. Everyone has a different skill set, work ethic, motivation, etc.
Building traffic is work, but you can simplify the process in the beginning if you use this simple strategy…
Choose one platform that aligns with your strengths and is occupied by your target audience. Stay committed to mastering that one area, and don’t feel that you have to master every platform.
You can read more about this and other tips in this free guide (with a cheat sheet) that will put traffic building into perspective and keep you from feeling overwhelmed.
It’s perfect for those who need a little motivation and guidance.
The Keep It Real Guide to Building Traffic in a Crowded Blogosphere
View the PDF or download the ZIP file to your computer.
Be sure to download it ASAP because in the near future, I will be requiring an opt-in to get it.

29/12/2015

9 WordPress Tricks You’re Probably Not Using But Should

9 WordPress Tricks You’re Probably Not Using But Should

Link to 2 Create a Website Blog

9 WordPress Tricks You’re Probably Not Using But Should

Posted: 28 Dec 2015 08:41 AM PST

9 WordPress Tricks You Aren't Using But Should

Not only is this a quick & easy read, but I guarantee you’ll discover at least one trick that you’ll want to implement on your WordPress site.

Insert a Link Shortcut

Press Control K to insert a link in WordPress

Geez. How did I miss this shortcut for so long?

The next time you add a link to a post or a page, highlight the text and hit Control – K (Command K on Macs) and the “Insert Link” box will appear like magic.

Bam! :-)

Highlight Your Recent Content With a “What’s New” Tab

Great Way to Highlight Recent WordPress Content

I’m often asked how I setup the “What’s New” tab at the top of my site.

I created this menu item on my navigation to highlight new content since I use my homepage for introductory content that leads to more subscribers and course income.

First create a new category and call it “New” or whatever you’d like.

Be sure to tag all your posts with this category so they’ll automatically show up there.

Then add this to category to your main menu using the Menu editor on WordPress.

How to Add Your Category to Your Menu

Customize The Top of Your Category Pages

How to Customize Your Category Pages

This tip goes along with the previous one. If you click on my “What’s New” tab, you’ll notice a gray box at the top of the page that encourages people to join my email list.

Subscribe Box

I created this promotional box by editing the top of my category page.

If you have a StudioPress theme (affiliate link), this is as easy as clicking on your category and then “Edit Category” from your WordPress dashboard bar that appears when you are logged in.

Edit Category

Once you click “Edit Category”, scroll down to the boxes titled “Archive Headline” and “Archive Intro Text.” This is where you enter your text.

Good news! HTML code is allowed here. :-)

Edit Category Pages

If you don’t have a StudioPress theme, this article will guide you.

Change Your Default Post Category

How to Change Your Default Category in WordPress

Because all my posts go into the “New” category (as explained above) I thought it would be convenient to set that category as my Post default.

After all, who wants “Uncategorized” as the default? Not me!

You can easily set your default category to whatever you’d like by going to Settings > Writing.

Change Category Default

I was so happy to discover this because I would always forget to change the default Uncategorized category when creating a new post. Problem solved!

How to Display a Code Box

How to Display Code in a Box with WordPress

Ever wonder how people created those boxes of code for their readers to copy and paste like this?

<title>Your HTML Title Goes Here</title>  <meta name="description" content="Insert Your Meta Description">   

Wonder no more!

Install the SyntaxHighlighter Evolved plugin. There are different styles and settings so you can customize the display.

Roll Back Your Plugins

How to Roll Back Your Plugins

I’ve needed this so often in my blogging life.

Have you ever updated a plugin and something broke or you preferred the previous version?

Install WP Rollback and you can revert any plugin back to a previous edition. You can also roll forward.

Reverse Your Comments From Newest to Oldest

How to Reverse Your Comment Order in WordPress

This tip may seem incredibly basic, but have you considered this? …

Showing the oldest comments first (the WordPress default) could actually discourage additional comments.

Say you have an old page or post on your site that still gets a lot of traffic.

If your oldest comments are listed first, it may look as if no one is discussing the topic anymore — especially if your comments are broken up into multiple pages.

However, showing the more recent comments first, will highlight the newer ones, and encourage the discussion to continue.

I made the switch a while back because many articles on my hair site are a few years old, but still get a lot of comments thanks to getting found in Google.

A woman commented on an article and wrote that she was replying even though the discussion is old, but there were actually 10 replies made in the last couple of months.

Because I had the oldest comments first and the new ones were on another page, she missed the latest ones altogether and thought no one was discussing the topic anymore.

Lesson learned. Now I always display newest comments first on my blogs.

You can do this easily by going to Settings >> Discussion and checking the box that says “comments should be displayed with the newer comments at the top of page.”

Display comments newest to oldest

The other option is to remove dates from comments altogether. I’ve noticed a lot of bloggers do this now.

Change Your Optimal Image Sizes

How to Change Default Image Sizes

We all tend to have our image size preferences, but did you know that you can tell WordPress what they are and overwrite the defaults?

Go to Settings >> Media to update to set the defaults for thumbnails, large and medium images.

The next time you add images to your content, these sizes will be the default.

Sweet!

Speed Up Your Sluggish Blog by Killing Bloated Plugins

Discover & Kill Bloated WordPress Plugins

Slow-loading pages are not only a pain for your readers, but it can negatively impact your search engine rankings.

Yes, page speed is one of Google’s 8.7 million page ranking factors.  ðŸ˜‰

But wouldn’t you like to know exactly what’s causing the lag?

Install the Plugin Performance Profiler plugin to find out what plugin is taking up the most resources. Just make sure you delete it after you find the culprit. It’s a resource hog.

Kind of ironic, eh? :-)

Sure, some “bloated” plugins like “Related Posts” (plugins that scan your entire site) are hard to get rid of because they are useful. I just keep these to a minimum.

In fact, I try to keep my active plugin totals around 20 for optimal loading and to minimize security risks.

Also remember not all plugins need to be active at all times. For example, WP Rollback can be deactivated until you are ready to update your plugins.

That’s all folks! Hope you learned something new that you can use.

Hope you’re enjoying your Holiday. :-)

16/12/2015

Why I’m Not on Periscope – Are You?

Why I’m Not on Periscope – Are You?

Link to 2 Create a Website Blog

Why I’m Not on Periscope – Are You?

Posted: 15 Dec 2015 09:13 AM PST

Why I'm Not on Periscope

Periscope is smoking hot right now!

Bloggers and marketers are singing the praises of the budding app, and I’ve been asked why I haven’t started live broadcasting.

After all, I’ve had some success with YouTube, so wouldn’t this live streaming video app be the next logical step for me?

What’s the deal?

The truth is, I actually LOVE Periscope as a viewer, but haven’t done any broadcasts. I made a vow to myself when it comes to jumping on “the next big thing” online.

You’ll have to listen to the podcast below (Feedburner email subscribers click here) to find out why I haven’t scoped, and how I will track the success (or lack thereof) when I do in 2016.

Not into podcasts? No worries. I’ve got the transcript for ya right here. You can also download the mp3 (right-click and choose “Save As”) and listen later.

So tell me. Are YOU on Periscope?

If so, what specifically are you doing, and how is it helping your bottom line? Be sure to leave your name and strategy below so I can follow you!

I’m really interested in following “scopers” who are using a consistent and trackable strategy. Also feel free to share names of people you enjoy following.

Happy Holidays!

In This Episode

  • What is Periscope?
  • Why I’m not using it yet
  • What I like and dislike about it
  • Why I disagree about it being hard to monetize
  • How I plan to use it for promotion and track conversions in 2016